Phil BallMost business owners are stuck having £100/hour sales conversations. Here's how to build strategic partnerships that turn one conversation into a recurring referral channel worth thousands.
Phil BallThe first 90 seconds of a business meeting decide whether it goes anywhere. Here's exactly how to open a meeting with a strategic partner, with real example lines.
Phil BallThinking about a strategic partnership? Ask these 7 questions first, or risk months of wasted meetings. A simple framework for vetting the right partner.
Phil BallA strategic partner isn't a competitor it's a business that shares your client but solves a different problem. Here's what that means, and 5 ways the right partner grows your business.